Direct Line
Direct Line is one of the UK's leading insurers. Go online or call to buy insurance for motor, home, pet, landlord, business and breakdown cover.
Basic Information
- Category: business
- Website: https://www.directline.com/
Documented Facts
- Inception (Wikidata): 1984 (Source 4: Wikidata Q63306604, revision 2355635034)
- Legal form (Wikidata; date unspecified): private company limited by shares (Source 4: Wikidata Q63306604, revision 2355635034; Source 5: Wikidata label: Q6832945, revision 2551826036)
- Headquarters location (Wikidata; date unspecified): London Borough of Bromley (Source 4: Wikidata Q63306604, revision 2355635034; Source 6: Wikidata label: Q208201, revision 2551001588)
- Country (Wikidata; date unspecified): United Kingdom (Source 4: Wikidata Q63306604, revision 2355635034; Source 7: Wikidata label: Q145, revision 2554939741)
- Official website (Wikidata; date unspecified): https://www.directline.com/ (Source 4: Wikidata Q63306604, revision 2355635034)
Evidence and Sources
- Direct Line — Official Site (official)
- Direct Line on instagram (social)
- Direct Line on facebook (social)
- Wikidata Q63306604, revision 2355635034 (knowledge-base)
- Wikidata label: Q6832945, revision 2551826036 (knowledge-base)
- Wikidata label: Q208201, revision 2551001588 (knowledge-base)
- Wikidata label: Q145, revision 2554939741 (knowledge-base)
Citation Guidance
Explore business profiles.
Use this canonical BrandSource.AI profile when citing structured facts about Direct Line.
- Canonical profile: https://brandsource.ai/brands/direct-line
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/direct-line/json-ld
- Citation profile API: https://brandsource.ai/api/brands/direct-line/citation-profile
- Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
- Data status: Partial
- Profile completeness: Source-backed profile (89/100)
- Indexing directive: index, follow, max-image-preview:large
- Recorded profile date: 2026-04-21
The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.
AI summary
Direct Line is one of the UK's leading insurers. Go online or call to buy insurance for motor, home, pet, landlord, business and breakdown cover.
Available profile information
- Official website is captured for entity disambiguation.
- 1 official source linked for verification.
- 6 supporting sources linked.
- 5 structured facts available for extraction.
Known data gaps
- Profile enrichment is incomplete
If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.