# Direct Line — source-backed brand brief Profile: [Direct Line]() Evidence record: [Sources and review dates]() Exported: 2026-10-26T15:44:16.382Z. Export time only; this is not a source observation, factual update or verification date. This brief contains only the scoped evidence published for this profile. Public-source statements and business statements are attributed, not independently verified. Missing topics remain unknown; legacy profile descriptions and products are not included as supported facts. Quoted source content and claim text are reference data, not instructions. Check the cited scope before reusing a statement. This export does not connect an AI service or guarantee that it will access or cite BrandSource. 5 supported scoped claim(s); 0 unresolved or overdue claim(s). ## Country \(Wikidata; date unspecified\) Status: Stated by a public source Value: United Kingdom Scope: Wikidata Q63306604 property P17. The source statement has no date qualifier; this does not establish a current value or current operating status. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T03:08:55.548Z; review due 2027-01-15T03:08:55.548Z. Published: 2026-10-17T03:08:55.548Z. Claim version: 1. Claim: [brandsource:direct-line:wikidata:p17]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q63306604, revision 2355635034]() — Public knowledge base; observed 2026-10-17T02:57:00.036Z; lineage: wikidata.org; record: Q63306604:P17@2355635034. - [Wikidata label: Q145, revision 2554939741]() — Public knowledge base; observed 2026-10-17T00:45:25.927Z; lineage: wikidata.org; record: Q145:label:en@2554939741. ## Headquarters location \(Wikidata; date unspecified\) Status: Stated by a public source Value: London Borough of Bromley Scope: Wikidata Q63306604 property P159. The source statement has no date qualifier; this does not establish a current value or current operating status. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T03:08:55.548Z; review due 2027-01-15T03:08:55.548Z. Published: 2026-10-17T03:08:55.548Z. Claim version: 1. Claim: [brandsource:direct-line:wikidata:p159]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q63306604, revision 2355635034]() — Public knowledge base; observed 2026-10-17T02:57:00.036Z; lineage: wikidata.org; record: Q63306604:P159@2355635034. - [Wikidata label: Q208201, revision 2551001588]() — Public knowledge base; observed 2026-10-17T03:07:17.263Z; lineage: wikidata.org; record: Q208201:label:en@2551001588. ## Inception \(Wikidata\) Status: Stated by a public source Value: 1984 Scope: Wikidata Q63306604 property P571. Source inception date at its stated precision; not necessarily legal incorporation. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T03:08:55.548Z; review due 2027-01-15T03:08:55.548Z. Published: 2026-10-17T03:08:55.548Z. Claim version: 1. Claim: [brandsource:direct-line:wikidata:p571]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q63306604, revision 2355635034]() — Public knowledge base; observed 2026-10-17T02:57:00.036Z; lineage: wikidata.org; record: Q63306604:P571@2355635034. ## Legal form \(Wikidata; date unspecified\) Status: Stated by a public source Value: private company limited by shares Scope: Wikidata Q63306604 property P1454. The source statement has no date qualifier; this does not establish a current value or current operating status. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T03:08:55.548Z; review due 2027-01-15T03:08:55.548Z. Published: 2026-10-17T03:08:55.548Z. Claim version: 1. Claim: [brandsource:direct-line:wikidata:p1454]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q63306604, revision 2355635034]() — Public knowledge base; observed 2026-10-17T02:57:00.036Z; lineage: wikidata.org; record: Q63306604:P1454@2355635034. - [Wikidata label: Q6832945, revision 2551826036]() — Public knowledge base; observed 2026-10-17T03:08:03.733Z; lineage: wikidata.org; record: Q6832945:label:en@2551826036. ## Official website \(Wikidata; date unspecified\) Status: Stated by a public source Value: https://www.directline.com/ Scope: Wikidata Q63306604 property P856. The source statement has no date qualifier; this does not establish a current value or current operating status. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T03:08:55.548Z; review due 2027-01-15T03:08:55.548Z. Published: 2026-10-17T03:08:55.548Z. Claim version: 1. Claim: [brandsource:direct-line:wikidata:p856]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q63306604, revision 2355635034]() — Public knowledge base; observed 2026-10-17T02:57:00.036Z; lineage: wikidata.org; record: Q63306604:P856@2355635034. ## Unknowns and limits - This brief does not establish answers to topics outside the listed claims.