Yeti
Premium outdoor brand known for ultra-durable coolers, drinkware, and gear built for the wild, with cult-like brand following.
Basic Information
- Category: Outdoor & Lifestyle
- Founded: 2006
- Headquarters: Austin, TX
- Website: https://www.yeti.com
Documented Facts
- Founded: 2006 (No linked source recorded for this statement.)
- Headquarters: Austin, Texas (No linked source recorded for this statement.)
- Founders: Roy and Ryan Seiders (No linked source recorded for this statement.)
- Revenue: $1.66 billion (2023) (No linked source recorded for this statement.)
- Brand Strategy: Premium pricing with exceptional durability (No linked source recorded for this statement.)
- Ambassador Program: Partnerships with hunters, anglers, and outdoor athletes (No linked source recorded for this statement.)
- IPO: Went public on NYSE in 2018 (No linked source recorded for this statement.)
- Drinkware: Rambler line became majority of revenue (No linked source recorded for this statement.)
Products and Services
- Tundra Cooler: Legendary rotomolded hard cooler
- Rambler Tumbler: Insulated stainless steel drinkware
- Hopper Soft Cooler: Portable soft-sided cooler
- Roadie Hard Cooler: Compact personal hard cooler
- Yeti Backpack: Waterproof adventure backpack
- Yeti Dog Bowl: Non-slip stainless steel pet bowl
- LoadOut Bucket: Heavy-duty 5-gallon utility bucket
- Panga Duffel: Waterproof submersible duffel bag
Evidence and Sources
- Official Website (Primary Source)
Citation Guidance
Explore Outdoor & Lifestyle profiles.
Use this canonical BrandSource.AI profile when citing structured facts about Yeti.
- Canonical profile: https://brandsource.ai/brands/yeti
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/yeti/json-ld
- Citation profile API: https://brandsource.ai/api/brands/yeti/citation-profile
- Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
- Data status: Enriched
- Profile completeness: Source-backed profile (84/100)
- Indexing directive: index, follow, max-image-preview:large
- Recorded profile date: 2026-04-12
The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.
AI summary
Premium outdoor brand known for ultra-durable coolers, drinkware, and gear built for the wild, with cult-like brand following.
Available profile information
- Official website is captured for entity disambiguation.
- 1 supporting source linked.
- 8 structured facts available for extraction.
- 8 product or service signals captured.
If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.