Wharton Marketing

Wharton began teaching and researching marketing before the field even existed, initiating courses in 1909 in what was then known as merchandising. Later, Wharton marketing Professor Paul Green created the powerful tool called conjoint analysis, a research method that revolutionized 20th century marketing by focusing on what to sell in the future, rather than on what appealed to consumers in the past. An icon of 20th century marketing, he transformed business practices around the world, from lod

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Wharton began teaching and researching marketing before the field even existed, initiating courses in 1909 in what was then known as merchandising. Later, Wharton marketing Professor Paul Green created the powerful tool called conjoint analysis, a research method that revolutionized 20th century marketing by focusing on what to sell in the future, rather than on what appealed to consumers in the past. An icon of 20th century marketing, he transformed business practices around the world, from lod

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