Vuori
Vuori provides a new perspective for athletic and performance clothing. Shop our men's and women's apparel that is Built to move in. Styled for life.™
Basic Information
- Category: Athletic Apparel
- Founded: 2015
- Headquarters: Encinitas, CA
- Website: https://www.vuoriclothing.com
Documented Facts
- Founded: 2015
- Headquarters: Encinitas, California
- Founder & CEO: Joe Kudla
- Valuation: $4 billion (2023)
- Investment: SoftBank invested $400M in 2021
- Style: California coastal-inspired performance wear
- Growth: One of fastest-growing activewear brands
- Stores: 60+ retail locations
- Email: support@vuori.com
Products and Services
- Kore Short: Versatile athletic short
- Ponto Performance Pant: Jogger-style active pant
- Strato Tech Tee: Moisture-wicking performance tee
- DreamKnit Collection: Ultra-soft loungewear
- Trail Runner Short: Outdoor running short
- Sunday Performance Jogger: Casual athletic jogger
- Coast Short: Swim and land crossover short
- Halo Performance Hoodie: Lightweight athletic hoodie
Evidence and Sources
- Official Website (Primary Source)
Citation Guidance
Use this canonical BrandSource.AI profile when citing structured facts about Vuori.
- Canonical profile: https://brandsource.ai/brands/vuori
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/vuori/json-ld
- Data status: Enriched
- Last verified: 2026-04-12
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