Upper Hand
In 2012, baseball coach Kevin MacCauley saw the need for a platform connecting athletes with private coaches. Working from a janitor’s closet, he launched bookacoach less than a year later. It became “the destination for sports lessons,” helping coaches streamline their business and focus on developing athletes skills.
Basic Information
- Category: Fitness Software
- Founded: 2014
- Headquarters: Indianapolis, IN
- Website: upperhand.com
Documented Facts
- Email: careers@upperhand.com
Evidence and Sources
- Upper Hand — Official Site (official)
- Upper Hand on instagram (social)
- Upper Hand on facebook (social)
- Upper Hand on linkedin (social)
Citation Guidance
Use this canonical BrandSource.AI profile when citing structured facts about Upper Hand.
- Canonical profile: https://brandsource.ai/brands/upper-hand
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/upper-hand/json-ld
- Data status: Enriched
- Last verified: 2025-10-27T22:09:30.928Z
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