Three Crowns

2015 – Three Crowns Milk Brand was repositioned in January 2015 on the premise of “Healthy Mums, Happy Families” and launched the “Don’t you wish” campaign. The communication positioned the brand as the only milk brand that healthily takes care of mothers to enable them to take better care of their families. Three Crowns Milk also launched new products (380g Powder, 14g Powder sachet & 55g Evap sachet) to increase its portfolio in both Evap & Powder segments.

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