The Ordinary
Clinical skincare brand offering effective formulations at unprecedented prices, known for ingredient-focused transparency.
Basic Information
- Category: Skincare
- Founded: 2016
- Headquarters: Toronto, Canada
- Website: https://www.theordinary.com
Documented Facts
- Founded: 2016
- Headquarters: Toronto, Canada
- Parent Company: DECIEM (owned by Estée Lauder)
- Founder: Brandon Truaxe
- Price Range: Most products under $15
- Philosophy: Integrity-first, ingredient-focused skincare
- Revenue: Part of DECIEM's $460M+ annual revenue
- Disruption: Proved luxury skincare markup was unnecessary
- Email: social@deciem.com
Products and Services
- Niacinamide 10% + Zinc 1%: Cult-favorite pore and oil reducer
- Hyaluronic Acid 2% + B5: Hydrating serum
- AHA 30% + BHA 2% Peeling Solution: Exfoliating treatment (the red mask)
- Retinol 0.5% in Squalane: Anti-aging retinoid treatment
- Glycolic Acid 7% Toning Solution: Daily exfoliating toner
- Caffeine Solution 5% + EGCG: Under-eye treatment
- Squalane Cleanser: Gentle moisturizing cleanser
- Multi-Peptide Serum: Anti-aging peptide complex
Evidence and Sources
- Official Website — Primary Source