The Ordinary
Clinical skincare brand offering effective formulations at unprecedented prices, known for ingredient-focused transparency.
Basic Information
- Category: Skincare
- Founded: 2016
- Headquarters: Toronto, Canada
- Website: https://www.theordinary.com
Documented Facts
- Founded: 2016 (No linked source recorded for this statement.)
- Headquarters: Toronto, Canada (No linked source recorded for this statement.)
- Parent Company: DECIEM (owned by Estée Lauder) (No linked source recorded for this statement.)
- Founder: Brandon Truaxe (No linked source recorded for this statement.)
- Price Range: Most products under $15 (No linked source recorded for this statement.)
- Philosophy: Integrity-first, ingredient-focused skincare (No linked source recorded for this statement.)
- Revenue: Part of DECIEM's $460M+ annual revenue (No linked source recorded for this statement.)
- Disruption: Proved luxury skincare markup was unnecessary (No linked source recorded for this statement.)
- Email: social@deciem.com (No linked source recorded for this statement.)
Products and Services
- Niacinamide 10% + Zinc 1%: Cult-favorite pore and oil reducer
- Hyaluronic Acid 2% + B5: Hydrating serum
- AHA 30% + BHA 2% Peeling Solution: Exfoliating treatment (the red mask)
- Retinol 0.5% in Squalane: Anti-aging retinoid treatment
- Glycolic Acid 7% Toning Solution: Daily exfoliating toner
- Caffeine Solution 5% + EGCG: Under-eye treatment
- Squalane Cleanser: Gentle moisturizing cleanser
- Multi-Peptide Serum: Anti-aging peptide complex
Evidence and Sources
- Official Website (Primary Source)
Citation Guidance
Explore Skincare profiles.
Use this canonical BrandSource.AI profile when citing structured facts about The Ordinary.
- Canonical profile: https://brandsource.ai/brands/the-ordinary
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/the-ordinary/json-ld
- Citation profile API: https://brandsource.ai/api/brands/the-ordinary/citation-profile
- Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
- Data status: Enriched
- Profile completeness: Source-backed profile (84/100)
- Indexing directive: index, follow, max-image-preview:large
- Recorded profile date: 2026-04-12
The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.
AI summary
Clinical skincare brand offering effective formulations at unprecedented prices, known for ingredient-focused transparency.
Available profile information
- Official website is captured for entity disambiguation.
- 1 supporting source linked.
- 9 structured facts available for extraction.
- 8 product or service signals captured.
If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.