Tapout

In March of 2015, the WWE and the Authentic Brand Group invested in Tapout Clothing, each purchasing 50 percent of the company. Even though they were already a well-known clothing brand, this gave the Tapout brand access to a much larger base and opened up the opportunity to explore the creation of supplements, branded gyms and training centers, Tapout sports beverages and various other products outside of clothing and other MMA related merchandise. During this transition, the marketing focus of

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In March of 2015, the WWE and the Authentic Brand Group invested in Tapout Clothing, each purchasing 50 percent of the company. Even though they were already a well-known clothing brand, this gave the Tapout brand access to a much larger base and opened up the opportunity to explore the creation of supplements, branded gyms and training centers, Tapout sports beverages and various other products outside of clothing and other MMA related merchandise. During this transition, the marketing focus of

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