Smarties
Explore the playful world of Smarties®! Enjoy iconic milk chocolate in a rainbow of colours, with no artificial colours, flavours or preservatives.
Basic Information
- Category: Food & Beverage
- Founded: 1937
- Headquarters: Vevey, Switzerland
- Website: https://www.smarties.co.uk
Documented Facts
- Founded: 1937 (No linked source recorded for this statement.)
- Headquarters: Vevey, Switzerland (No linked source recorded for this statement.)
- Category: Food & Beverage (No linked source recorded for this statement.)
Products and Services
- Smarties Products: Colorful candy-coated chocolate buttons popular worldwide except in US.
Evidence and Sources
- Official Website (Primary Source)
- Smarties on instagram (social)
- Smarties on facebook (social)
Citation Guidance
Explore Food & Beverage profiles.
Use this canonical BrandSource.AI profile when citing structured facts about Smarties.
- Canonical profile: https://brandsource.ai/brands/smarties
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/smarties/json-ld
- Citation profile API: https://brandsource.ai/api/brands/smarties/citation-profile
- Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
- Data status: Enriched
- Profile completeness: Source-backed profile (79/100)
- Indexing directive: index, follow, max-image-preview:large
- Recorded profile date: 2025-10-01
The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.
AI summary
Explore the playful world of Smarties®! Enjoy iconic milk chocolate in a rainbow of colours, with no artificial colours, flavours or preservatives.
Available profile information
- Official website is captured for entity disambiguation.
- 3 supporting sources linked.
- 3 structured facts available for extraction.
- 1 product or service signal captured.
If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.