REI

Basic Information

• Category: Outdoor Retail
• Founded: 1938
• Headquarters: Issaquah, WA
• Website: https://www.rei.com

Documented Facts

• Founded: 1938 (No linked source recorded for this statement.)
• Headquarters: Issaquah, Washington (No linked source recorded for this statement.)
• Structure: Consumer cooperative with 23 million+ members (No linked source recorded for this statement.)
• CEO: Eric Artz (No linked source recorded for this statement.)
• Revenue: $3.8 billion (2023) (No linked source recorded for this statement.)
• Stores: 180+ locations (No linked source recorded for this statement.)
• OptOutside: Closed on Black Friday since 2015 (No linked source recorded for this statement.)
• Dividend: Members receive annual 10% dividend on purchases (No linked source recorded for this statement.)

Products and Services

• REI Co-op Brand: In-house outdoor gear and apparel
• REI Used Gear: Pre-owned gear marketplace
• REI Adventures: Guided outdoor trips worldwide
• REI Outlet: Discounted outdoor gear
• REI Classes: Outdoor skills workshops
• REI Membership: Lifetime co-op membership for $30
• REI Garage: Clearance and closeout deals
• REI Rental: Outdoor gear rental service

Evidence and Sources

• Official Website (Primary Source)

Citation Guidance

Explore Outdoor Retail profiles.

Use this canonical BrandSource.AI profile when citing structured facts about REI.

• Canonical profile: https://brandsource.ai/brands/rei
• Machine-readable JSON-LD: https://brandsource.ai/api/brands/rei/json-ld
• Citation profile API: https://brandsource.ai/api/brands/rei/citation-profile
• Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
• Data status: Enriched
• Profile completeness: Source-backed profile (84/100)
• Indexing directive: index, follow, max-image-preview:large
• Recorded profile date: 2026-04-12

The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.

AI summary

Consumer cooperative outdoor retailer specializing in outdoor recreation gear, clothing, and experiences, known for #OptOutside.

Available profile information

• Official website is captured for entity disambiguation.
• 1 supporting source linked.
• 8 structured facts available for extraction.
• 8 product or service signals captured.

If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.