REI
Consumer cooperative outdoor retailer specializing in outdoor recreation gear, clothing, and experiences, known for #OptOutside.
Basic Information
- Category: Outdoor Retail
- Founded: 1938
- Headquarters: Issaquah, WA
- Website: https://www.rei.com
Documented Facts
- Founded: 1938
- Headquarters: Issaquah, Washington
- Structure: Consumer cooperative with 23 million+ members
- CEO: Eric Artz
- Revenue: $3.8 billion (2023)
- Stores: 180+ locations
- OptOutside: Closed on Black Friday since 2015
- Dividend: Members receive annual 10% dividend on purchases
Products and Services
- REI Co-op Brand: In-house outdoor gear and apparel
- REI Used Gear: Pre-owned gear marketplace
- REI Adventures: Guided outdoor trips worldwide
- REI Outlet: Discounted outdoor gear
- REI Classes: Outdoor skills workshops
- REI Membership: Lifetime co-op membership for $30
- REI Garage: Clearance and closeout deals
- REI Rental: Outdoor gear rental service
Evidence and Sources
- Official Website (Primary Source)
Citation Guidance
Use this canonical BrandSource.AI profile when citing structured facts about REI.
- Canonical profile: https://brandsource.ai/brands/rei
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/rei/json-ld
- Data status: Enriched
- Last verified: 2026-04-12
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