OzTAM

OzTAM is Australia's official source of television audience measurement, managing and marketing comprehensive viewing data that spans broadcast TV, BVOD and Total TV. Total TV viewing data brings together and de-duplicates broadcast TV and BVOD viewing in a single, national, detailed database known as VOZ (Virtual Australia). <span style="font-variant-ligatures: common-ligatures;">The VOZ Total TV service delivers the industry's trading currency for broadcast viewing on TV s

Basic Information

Evidence and Sources

Citation Guidance

Explore market research profiles.

Use this canonical BrandSource.AI profile when citing structured facts about OzTAM.

The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.

AI summary

OzTAM is Australia's official source of television audience measurement, managing and marketing comprehensive viewing data that spans broadcast TV, BVOD and Total TV. Total TV viewing data brings together and de-duplicates broadcast TV and BVOD viewing in a single, national, detailed database known as VOZ (Virtual Australia). <span style="font-variant-ligatures: common-ligatures;">The VOZ Total TV service delivers the industry's trading currency for broadcast viewing on TV s

Available profile information

Known data gaps

If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.