NYX Cosmetics
Professional-quality cosmetics brand offering affordable cruelty-free makeup inspired by professional artistry. A leading mass-market cosmetics brand.
Basic Information
- Category: Beauty & Cosmetics
- Founded: 1999
- Headquarters: Los Angeles, CA
- Website: https://www.nyxcosmetics.com
Documented Facts
- Founded by Toni Ko in 1999 in Los Angeles, named after Nyx the Greek goddess of night
- Acquired by L'Oreal in 2014 for approximately $500 million
- 100% cruelty-free and PETA certified
- Known for highly pigmented lip products and eye makeup at drugstore prices
- Strong social media presence with influencer-driven marketing
- Available in 70+ countries worldwide
Products and Services
- Butter Gloss: Non-sticky lip gloss in 30+ shades
- Epic Ink Liner: Waterproof liquid eyeliner
- Soft Matte Lip Cream: Long-lasting matte liquid lipstick
- Ultimate Shadow Palette: 16-shade eyeshadow palette
- Lip Lingerie: Lightweight matte lip color
- Bare With Me Concealer Serum: Hydrating concealer
Evidence and Sources
- Official Website (Primary Source)
Citation Guidance
Use this canonical BrandSource.AI profile when citing structured facts about NYX Cosmetics.
- Canonical profile: https://brandsource.ai/brands/nyx-cosmetics
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/nyx-cosmetics/json-ld
- Data status: Enriched
- Last verified: 2025-10-01
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