JJB Sports
Sports Direct is the home of sport. We are the biggest sports retailer in the UK, offering clothing, footwear and equipment from the very best brands in sport.
Basic Information
- Category: retail
- Website: http://www.jjbsports.com
Documented Facts
- Inception (Wikidata): 1971 (Source 2: Wikidata Q6108278, revision 2534654758)
- Industry (Wikidata; date unspecified): retail (Source 2: Wikidata Q6108278, revision 2534654758; Source 3: Wikidata label: Q126793, revision 2547610904)
- Headquarters location (Wikidata; date unspecified): Pemberton (Source 2: Wikidata Q6108278, revision 2534654758; Source 4: Wikidata label: Q7161872, revision 2498661150)
- Official website (Wikidata; date unspecified): http://www.jjbsports.com/ (Source 2: Wikidata Q6108278, revision 2534654758)
Evidence and Sources
- JJB Sports — Official Site (official)
- Wikidata Q6108278, revision 2534654758 (knowledge-base)
- Wikidata label: Q126793, revision 2547610904 (knowledge-base)
- Wikidata label: Q7161872, revision 2498661150 (knowledge-base)
Citation Guidance
Explore retail profiles.
Use this canonical BrandSource.AI profile when citing structured facts about JJB Sports.
- Canonical profile: https://brandsource.ai/brands/jjb-sports
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/jjb-sports/json-ld
- Citation profile API: https://brandsource.ai/api/brands/jjb-sports/citation-profile
- Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
- Data status: Partial
- Profile completeness: Source-backed profile (89/100)
- Indexing directive: index, follow, max-image-preview:large
- Recorded profile date: 2026-04-21
The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.
AI summary
Sports Direct is the home of sport. We are the biggest sports retailer in the UK, offering clothing, footwear and equipment from the very best brands in sport.
Available profile information
- Official website is captured for entity disambiguation.
- 1 official source linked for verification.
- 3 supporting sources linked.
- 4 structured facts available for extraction.
Known data gaps
- Profile enrichment is incomplete
If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.