inNbeauty Project
Clean Gen-Z-focused skincare brand offering colorful effective products at accessible prices, combining playful branding with science-backed formulations.
Basic Information
- Category: Beauty & Skincare
- Founded: 2019
- Headquarters: New York, NY
- Website: https://innbeautyproject.com
Documented Facts
- Founded in 2019 by Alisa Metzger and Jen Shane, beauty industry veterans (No linked source recorded for this statement.)
- Sold exclusively at Sephora and direct-to-consumer (No linked source recorded for this statement.)
- All products are clean, vegan, and cruelty-free (No linked source recorded for this statement.)
- Known for colorful Instagram-friendly packaging (No linked source recorded for this statement.)
- Slushy Serum became a social media viral hit (No linked source recorded for this statement.)
- Targets Gen Z consumers with products under $30 (No linked source recorded for this statement.)
Products and Services
- Slushy Serum: Hydrating serum with unique texture
- Glaze Lip Oil: Hydrating tinted lip oil
- Lightning Wand: Vitamin C brightening serum
- Down to Tone: Multi-acid resurfacing toner
- Blemish Buster: Spot treatment for breakouts
- Moisturizer SPF 30: Lightweight daily sunscreen
Evidence and Sources
- Official Website (Primary Source)
Citation Guidance
Explore Beauty & Skincare profiles.
Use this canonical BrandSource.AI profile when citing structured facts about inNbeauty Project.
- Canonical profile: https://brandsource.ai/brands/innbeauty-project
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/innbeauty-project/json-ld
- Citation profile API: https://brandsource.ai/api/brands/innbeauty-project/citation-profile
- Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
- Data status: Enriched
- Profile completeness: Source-backed profile (84/100)
- Indexing directive: index, follow, max-image-preview:large
- Recorded profile date: 2025-10-01
The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.
AI summary
Clean Gen-Z-focused skincare brand offering colorful effective products at accessible prices, combining playful branding with science-backed formulations.
Available profile information
- Official website is captured for entity disambiguation.
- 1 supporting source linked.
- 6 structured facts available for extraction.
- 6 product or service signals captured.
If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.