inNbeauty Project
Clean Gen-Z-focused skincare brand offering colorful effective products at accessible prices, combining playful branding with science-backed formulations.
Basic Information
- Category: Beauty & Skincare
- Founded: 2019
- Headquarters: New York, NY
- Website: https://innbeautyproject.com
Documented Facts
- Founded in 2019 by Alisa Metzger and Jen Shane, beauty industry veterans
- Sold exclusively at Sephora and direct-to-consumer
- All products are clean, vegan, and cruelty-free
- Known for colorful Instagram-friendly packaging
- Slushy Serum became a social media viral hit
- Targets Gen Z consumers with products under $30
Products and Services
- Slushy Serum: Hydrating serum with unique texture
- Glaze Lip Oil: Hydrating tinted lip oil
- Lightning Wand: Vitamin C brightening serum
- Down to Tone: Multi-acid resurfacing toner
- Blemish Buster: Spot treatment for breakouts
- Moisturizer SPF 30: Lightweight daily sunscreen
Evidence and Sources
- Official Website — Primary Source