I Love New York
I Love New York (stylized I ❤ NY) is a slogan, a logo, and a song that are the basis of an advertising campaign developed by the marketing firm Wells, Rich, and Greene under the directorship of Mary Wells Lawrence used since 1977 to promote tourism in the state of New York. The service marked logo, owned by the New York State Department of Economic Development, appears in souvenir shops and brochures throughout the state, some licensed, many not. "I Love New York" is the official state slogan of
Basic Information
- Category: slogan
- Founded: 1977
- Website: https://www.iloveny.com
Documented Facts
- Phone: 173.175.2007
- Team Size: 20
- Founded: 1977
- Website: https://www.iloveny.com
- Country: United States
Evidence and Sources
- I Love New York — Official Site (official)
- I Love New York — Wikipedia (reference)
Citation Guidance
Use this canonical BrandSource.AI profile when citing structured facts about I Love New York.
- Canonical profile: https://brandsource.ai/brands/i-love-new-york
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/i-love-new-york/json-ld
- Data status: Enriched
- Last verified: 2026-04-22
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