I Can't Believe It's Not Butter
I Can’t Believe It’s Not Butter!® products that carry the NutriRich™ designation are rich in certain essential nutrients. Specifically, per serving, they contain 20% of the recommended daily value of Vitamins A, D, E and B12 and, depending on the product, at least 10-20% of the recommended daily value of Omega-3 ALA.
Basic Information
- Category: Food & Beverage
- Founded: 1981
- Headquarters: London, UK
- Website: https://www.icantbelieveitsnotbutter.com
Documented Facts
- Founded: 1981 (No linked source recorded for this statement.)
- Headquarters: London, UK (No linked source recorded for this statement.)
- Category: Food & Beverage (No linked source recorded for this statement.)
Products and Services
- I Can't Believe It's Not Butter Products: Buttery spread with less saturated fat than butter, launched in 1981.
Evidence and Sources
- Official Website (Primary Source)
- I Can't Believe It's Not Butter on instagram (social)
- I Can't Believe It's Not Butter on facebook (social)
Citation Guidance
Explore Food & Beverage profiles.
Use this canonical BrandSource.AI profile when citing structured facts about I Can't Believe It's Not Butter.
- Canonical profile: https://brandsource.ai/brands/i-can-t-believe-it-s-not-butter
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/i-can-t-believe-it-s-not-butter/json-ld
- Citation profile API: https://brandsource.ai/api/brands/i-can-t-believe-it-s-not-butter/citation-profile
- Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
- Data status: Enriched
- Profile completeness: Source-backed profile (79/100)
- Indexing directive: index, follow, max-image-preview:large
- Recorded profile date: 2025-10-01
The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.
AI summary
I Can’t Believe It’s Not Butter!® products that carry the NutriRich™ designation are rich in certain essential nutrients. Specifically, per serving, they contain 20% of the recommended daily value of Vitamins A, D, E and B12 and, depending on the product, at least 10-20% of the recommended daily value of Omega-3 ALA.
Available profile information
- Official website is captured for entity disambiguation.
- 3 supporting sources linked.
- 3 structured facts available for extraction.
- 1 product or service signal captured.
If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.