I Am Other

I Am Other is a multimedia creative collective, production company, and record label created by Pharrell Williams, that serves as an umbrella for all of his endeavors, including Billionaire Boys Club, ICECREAM apparel and textile company Bionic Yarn. There is also a dedicated YouTube channel launched by the artist, record producer and fashion designer in 2012. The channel was launched as part of YouTube's $100 million original channel initiative.

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I Am Other is a multimedia creative collective, production company, and record label created by Pharrell Williams, that serves as an umbrella for all of his endeavors, including Billionaire Boys Club, ICECREAM apparel and textile company Bionic Yarn. There is also a dedicated YouTube channel launched by the artist, record producer and fashion designer in 2012. The channel was launched as part of YouTube's $100 million original channel initiative.

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