HelloFresh
HelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by plan.
Basic Information
- Category: Meal Kit Delivery
- Founded: 2011
- Headquarters: Berlin, Germany
- Website: https://www.hellofresh.com
Documented Facts
- Founded: 2011
- Headquarters: Berlin, Germany
- Founders: Dominik Richter, Thomas Griesel, Jessica Nilsson
- CEO: Dominik Richter
- Active Customers: 7.1 million globally
- Meals Delivered: 1 billion+ cumulative meals
- Countries: 18 markets
- Revenue: €7.6 billion (2023)
Products and Services
- Classic Meal Kit: Pre-portioned dinner ingredients with recipes
- Quick & Easy: 20-minute meal options
- Fit & Wholesome: Calorie-conscious meal plans
- Family Friendly: Kid-approved family meals
- Veggie Plan: Vegetarian meal selection
- HelloFresh Market: Add-on snacks and sides
- Green Chef: Organic and specialty diet meal kits
- Factor: Prepared meal delivery (no cooking needed)
Evidence and Sources
- Official Website (Primary Source)
Citation Guidance
Use this canonical BrandSource.AI profile when citing structured facts about HelloFresh.
- Canonical profile: https://brandsource.ai/brands/hellofresh
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/hellofresh/json-ld
- Data status: Enriched
- Last verified: 2026-04-12
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