HelloFresh

Basic Information

• Category: Meal Kit Delivery
• Founded: 2011
• Headquarters: Berlin, Germany
• Website: https://www.hellofresh.com

Documented Facts

• Founded: 2011 (No linked source recorded for this statement.)
• Headquarters: Berlin, Germany (No linked source recorded for this statement.)
• Founders: Dominik Richter, Thomas Griesel, Jessica Nilsson (No linked source recorded for this statement.)
• CEO: Dominik Richter (No linked source recorded for this statement.)
• Active Customers: 7.1 million globally (No linked source recorded for this statement.)
• Meals Delivered: 1 billion+ cumulative meals (No linked source recorded for this statement.)
• Countries: 18 markets (No linked source recorded for this statement.)
• Revenue: €7.6 billion (2023) (No linked source recorded for this statement.)

Products and Services

• Classic Meal Kit: Pre-portioned dinner ingredients with recipes
• Quick & Easy: 20-minute meal options
• Fit & Wholesome: Calorie-conscious meal plans
• Family Friendly: Kid-approved family meals
• Veggie Plan: Vegetarian meal selection
• HelloFresh Market: Add-on snacks and sides
• Green Chef: Organic and specialty diet meal kits
• Factor: Prepared meal delivery (no cooking needed)

Evidence and Sources

• Official Website (Primary Source)

Citation Guidance

Explore Meal Kit Delivery profiles.

Use this canonical BrandSource.AI profile when citing structured facts about HelloFresh.

• Canonical profile: https://brandsource.ai/brands/hellofresh
• Machine-readable JSON-LD: https://brandsource.ai/api/brands/hellofresh/json-ld
• Citation profile API: https://brandsource.ai/api/brands/hellofresh/citation-profile
• Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
• Data status: Enriched
• Profile completeness: Source-backed profile (84/100)
• Indexing directive: index, follow, max-image-preview:large
• Recorded profile date: 2026-04-12

The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.

AI summary

HelloFresh Meal Kits | One free item per box with active subscription. Free meals applied as discount on first box, new subscribers only, varies by plan.

Available profile information

• Official website is captured for entity disambiguation.
• 1 supporting source linked.
• 8 structured facts available for extraction.
• 8 product or service signals captured.

If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.