Glossier
Digital-first beauty brand founded by Emily Weiss, known for minimalist skincare and makeup products that enhance natural beauty. Built through community-driven product development and direct-to-consumer sales, Glossier pioneered the 'skin first, makeup second' philosophy.
Basic Information
- Category: Beauty & Skincare
- Founded: 2014
- Headquarters: New York, NY
- Website: https://www.glossier.com
Documented Facts
- Founded by Emily Weiss in 2014, evolving from her beauty blog Into The Gloss
- Reached $1.2 billion valuation in 2019 Series D funding round
- Boy Brow and Cloud Paint are consistently top-selling products
- Pioneered the direct-to-consumer beauty model with community-driven product development
- Expanded into physical retail with flagship stores in New York, Los Angeles, Seattle, and London
- Known for millennial pink branding and minimalist aesthetic packaging
- Email: gteam@glossier.com
Products and Services
- Boy Brow: Eyebrow grooming pomade
- Cloud Paint: Seamless gel-cream blush
- Milky Jelly Cleanser: Conditioning face wash
- Balm Dotcom: Universal skin salve
- Stretch Concealer: Flexible dewy concealer
- Futuredew: Oil-serum hybrid for all-day glow
- Lash Slick: Film form mascara
- You Perfume: Personal fragrance
Evidence and Sources
- Official Website — Primary Source
- Into The Gloss Blog — Company Media