Function of Beauty
Personalized beauty brand offering custom-formulated hair care, skincare, and body care products using an online quiz to assess individual needs.
Basic Information
- Category: Beauty & Personal Care
- Founded: 2015
- Headquarters: New York, NY
- Website: https://www.functionofbeauty.com
Documented Facts
- Founded in 2015 by Zahir Dossa and Joshua Maciejewski at MIT
- Uses proprietary algorithm to create custom formulations from 12,000+ possible combinations
- Customers take an online quiz to identify hair type, goals, and preferences
- Products feature customer name printed on each bottle
- Expanded from hair care to skincare and body care
- Available direct-to-consumer and through Target partnership
Products and Services
- Custom Shampoo: Personalized formula based on hair quiz
- Custom Conditioner: Tailored conditioner for individual needs
- Custom Hair Mask: Deep treatment per customer
- Custom Hair Serum: Leave-in treatment for specific concerns
- Custom Body Wash: Personalized body cleanser
- Custom Body Lotion: Tailored moisturizer
Evidence and Sources
- Official Website — Primary Source