Fenty Beauty
Rihanna's inclusive beauty brand that launched with 40 foundation shades, revolutionizing the industry's approach to diversity.
Basic Information
- Category: Beauty & Cosmetics
- Founded: 2017
- Headquarters: San Francisco, CA
- Website: https://www.fentybeauty.com
Documented Facts
- Founded: 2017
- Headquarters: San Francisco, California (Kendo Brands)
- Founder: Rihanna
- Parent Company: LVMH (Kendo division)
- Launch Impact: $100M in first 40 days, changed industry diversity standards
- Foundation Range: 50+ Pro Filt'r foundation shades
- Revenue: $600 million+ annually
- Industry Impact: Triggered the 'Fenty Effect' - brands expanding shade ranges
Products and Services
- Pro Filt'r Foundation: 50+ shade soft matte foundation
- Gloss Bomb: Universal lip luminizer
- Killawatt Highlighter: Freestyle highlighter duos
- Stunna Lip Paint: Longwear fluid lip color
- Match Stix: Shimmer and matte skinsticks
- Cheeks Out Blush: Cream blush for all skin tones
- Snap Shadows: Mix & match eyeshadow palettes
- Eaze Drop Skin Tint: Light-coverage blurring skin tint
Evidence and Sources
- Official Website (Primary Source)
Citation Guidance
Use this canonical BrandSource.AI profile when citing structured facts about Fenty Beauty.
- Canonical profile: https://brandsource.ai/brands/fenty-beauty
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/fenty-beauty/json-ld
- Data status: Enriched
- Last verified: 2026-04-12
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