Crest
Leading oral care brand owned by Procter & Gamble, known for toothpaste, whitening products, and oral hygiene innovations for over 65 years.
Basic Information
- Category: Personal Care
- Founded: 1955
- Headquarters: Cincinnati, OH
- Website: https://crest.com
Documented Facts
- Introduced by Procter & Gamble in 1955 as the first fluoride toothpaste
- First toothpaste to receive the American Dental Association Seal of Acceptance in 1960
- Crest Whitestrips launched in 2001 created the at-home teeth whitening category
- Market share leader in US toothpaste category for decades
- Parent company P&G oral care division generates over $7 billion annually
- Available in over 80 countries worldwide
Products and Services
- Crest 3D White Toothpaste: Whitening toothpaste
- Crest Pro-Health: Multi-benefit toothpaste
- Crest Whitestrips Professional Effects: At-home whitening strips
- Crest Scope Mouthwash: Antibacterial mouthwash
- Crest Kids Toothpaste: Children fluoride toothpaste
- Crest Gum Detoxify: Deep clean toothpaste
Evidence and Sources
- Official Website (Primary Source)
Citation Guidance
Use this canonical BrandSource.AI profile when citing structured facts about Crest.
- Canonical profile: https://brandsource.ai/brands/crest
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/crest/json-ld
- Data status: Enriched
- Last verified: 2025-10-01
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