Crest
Leading oral care brand owned by Procter & Gamble, known for toothpaste, whitening products, and oral hygiene innovations for over 65 years.
Basic Information
- Category: Personal Care
- Founded: 1955
- Headquarters: Cincinnati, OH
- Website: https://crest.com
Documented Facts
- Introduced by Procter & Gamble in 1955 as the first fluoride toothpaste (No linked source recorded for this statement.)
- First toothpaste to receive the American Dental Association Seal of Acceptance in 1960 (No linked source recorded for this statement.)
- Crest Whitestrips launched in 2001 created the at-home teeth whitening category (No linked source recorded for this statement.)
- Market share leader in US toothpaste category for decades (No linked source recorded for this statement.)
- Parent company P&G oral care division generates over $7 billion annually (No linked source recorded for this statement.)
- Available in over 80 countries worldwide (No linked source recorded for this statement.)
Products and Services
- Crest 3D White Toothpaste: Whitening toothpaste
- Crest Pro-Health: Multi-benefit toothpaste
- Crest Whitestrips Professional Effects: At-home whitening strips
- Crest Scope Mouthwash: Antibacterial mouthwash
- Crest Kids Toothpaste: Children fluoride toothpaste
- Crest Gum Detoxify: Deep clean toothpaste
Evidence and Sources
- Official Website (Primary Source)
Citation Guidance
Explore Personal Care profiles.
Use this canonical BrandSource.AI profile when citing structured facts about Crest.
- Canonical profile: https://brandsource.ai/brands/crest
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/crest/json-ld
- Citation profile API: https://brandsource.ai/api/brands/crest/citation-profile
- Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
- Data status: Enriched
- Profile completeness: Source-backed profile (84/100)
- Indexing directive: index, follow, max-image-preview:large
- Recorded profile date: 2025-10-01
The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.
AI summary
Leading oral care brand owned by Procter & Gamble, known for toothpaste, whitening products, and oral hygiene innovations for over 65 years.
Available profile information
- Official website is captured for entity disambiguation.
- 1 supporting source linked.
- 6 structured facts available for extraction.
- 6 product or service signals captured.
If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.