Conference on Historical Analysis and Research in Marketing

The Conference on Historical Analysis and Research in Marketing (CHARM) is a scholarly organization devoted primarily to organizing and managing the biennial CHARM conference and more generally to supporting historical research in marketing by providing information and resources through this website. In 2009, CHARM sponsored the founding of the Journal of Historical Research in Marketing (JHRM) which, since then, has been published by Emerald Publishing. The inaugural issue of JHRM published a f

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The Conference on Historical Analysis and Research in Marketing (CHARM) is a scholarly organization devoted primarily to organizing and managing the biennial CHARM conference and more generally to supporting historical research in marketing by providing information and resources through this website. In 2009, CHARM sponsored the founding of the Journal of Historical Research in Marketing (JHRM) which, since then, has been published by Emerald Publishing. The inaugural issue of JHRM published a f

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