Cognician

Microsoft and Cognician Increase AI Agent Usage By 200% Microsoft partnered with Cognician to activate a B2B sales organization and accelerate AI adoption. The two-week Agent Activation Quest delivered a 200% increase in AI agent usage compared to 28% in a control group and 84% of participants recommending the program. Through gamified challenges, leaderboards, and social learning, sellers built confidence, mastered prompting, and adopted an 'agent-first' mindset for account planning, research,

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