1 published brand profiles in this category. Cite the individual brand profile for brand-specific facts.
Varsity Spirit - Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands. Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies. The company's vertical integration of competitive cheerleading has faced criticism, including accusations of anti-competitive and monopolistic practices (such as oppo