Blue Bottle Liquors

In November 2008, Jack and a former colleague Frank Aspeling, invited 12 independent bottle store owners to a meeting where he presented his idea to create The Blue Bottle Group. One store owner, in May 2009 signed up, Delfino De Sousa, Jack’s major competition in the South. Working together, they onboarded store after store into the group until they reached a critical mass of 30 stores and were negotiating at the same table with their suppliers as their major national chain competitors.

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In November 2008, Jack and a former colleague Frank Aspeling, invited 12 independent bottle store owners to a meeting where he presented his idea to create The Blue Bottle Group. One store owner, in May 2009 signed up, Delfino De Sousa, Jack’s major competition in the South. Working together, they onboarded store after store into the group until they reached a critical mass of 30 stores and were negotiating at the same table with their suppliers as their major national chain competitors.

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