Advertising Standards Authority

Basic Information

• Category: organization
• Website: http://www.asa.co.nz/

Evidence and Sources

• Advertising Standards Authority — Official Site (official)

Citation Guidance

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• Canonical profile: https://brandsource.ai/brands/advertising-standards-authority
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• Citation profile API: https://brandsource.ai/api/brands/advertising-standards-authority/citation-profile
• Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
• Data status: Enriched
• Profile completeness: Source-backed profile (74/100)
• Indexing directive: index, follow, max-image-preview:large
• Recorded profile date: 2026-04-22

The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.

AI summary

The Advertising Standards Authority (ASA) is New Zealand’s advertising industry regulator. We set the standards for advertising and support responsible advertising through education and a free consumer complaints process. Our mission is to make every ad a responsible ad. Operations The ASA has six staff who manage the complaints process, code reviews, training, education, and…

Available profile information

• Official website is captured for entity disambiguation.
• 1 official source linked for verification.

If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.