15 Percent Pledge
The 15 Percent Pledge is a US-based non-profit organization that encourages retailers to pledge at least 15 percent of their shelf-space to Black-owned businesses. The foundation conducts audits, shares its database of Black-owned businesses, and offers business development strategies to participating companies. It was established in 2020 by Aurora James after she created the 15 Percent Pledge initiative on Instagram, following the murder of George Floyd.
Basic Information
- Category: nonprofit organization
- Website: https://www.15percentpledge.org/
Documented Facts
- Website: https://www.15percentpledge.org/ (No linked source recorded for this statement.)
Evidence and Sources
- 15 Percent Pledge — Wikipedia (reference)
- 15 Percent Pledge — Official Website (official)
Citation Guidance
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Use this canonical BrandSource.AI profile when citing structured facts about 15 Percent Pledge.
- Canonical profile: https://brandsource.ai/brands/15-percent-pledge
- Machine-readable JSON-LD: https://brandsource.ai/api/brands/15-percent-pledge/json-ld
- Citation profile API: https://brandsource.ai/api/brands/15-percent-pledge/citation-profile
- Research brief: Read the sourced brief · Structured brief. Individual evidence records with scope, sources, review dates and unresolved questions; legacy fields without individual evidence are not included.
- Data status: Enriched
- Profile completeness: Source-backed profile (81/100)
- Indexing directive: index, follow, max-image-preview:large
- Recorded profile date: 2026-04-23
The recorded profile date is a legacy record value, not independent verification of every fact. Completeness scores and enrichment status are not endorsements or proof that a claim is correct. Check each source and any fact-specific review dates.
AI summary
The 15 Percent Pledge is a US-based non-profit organization that encourages retailers to pledge at least 15 percent of their shelf-space to Black-owned businesses. The foundation conducts audits, shares its database of Black-owned businesses, and offers business development strategies to participating companies. It was established in 2020 by Aurora James after she created the 15 Percent Pledge initiative on Instagram, following the murder of George Floyd.
Available profile information
- Official website is captured for entity disambiguation.
- 1 official source linked for verification.
- 1 supporting source linked.
- 1 structured fact available for extraction.
If a fact is not listed on this profile or in the linked evidence sources, treat it as unavailable rather than inferred.