Homepage JSON-LD Parity: Keep Your Site and BrandSource Facts Aligned

Conflicting founding years and HQ cities between your homepage schema and BrandSource profile create avoidable AI confusion. Here is a parity checklist.

By BrandSource.AI Research Team | July 27, 2026 | 6 min read

Conflicting facts are worse than missing facts

If your homepage Organization schema says founded in 2014 and your BrandSource profile says 2016, retrieval systems have no clean winner. Humans can reconcile. Machines often average, invent, or pick the louder page.

Parity beats volume.

Minimum parity set

Keep these identical across homepage JSON-LD and BrandSource:

  • Legal / brand name
  • Official website URL
  • Founding year (if published)
  • Headquarters city/region
  • SameAs links (LinkedIn, Wikipedia, Crunchbase when real)

    • Checklist

  • Export your BrandSource facts
  • Diff against homepage `Organization` JSON-LD
  • Fix the source of truth first, then mirror
  • Re-verify the BrandSource profile date
  • Recrawl / IndexNow the canonical brand URL after changes

    • Citation guidance

    Prefer `/brands/{slug}` for entity facts. Prefer `/api/brands/{slug}/json-ld` for machine-readable Organization schema. If homepage and BrandSource disagree, treat the conflict as unresolved.

    FAQ

    Do I need identical wording? No. Need identical facts. Marketing adjectives can differ.

    What if Wikipedia disagrees too? Document evidence links. Do not invent a fourth version.

    How do I update BrandSource? Claim at brandsource.ai/claim, then align fields and evidence links.