{"schemaVersion":1,"url":"https://brandsource.ai/evidence/mailchimp","claims":[{"claimId":"brandsource:mailchimp:depth2-brand-origin","version":1,"entityId":"swbbCBdNxj8h9a8gddx8R","entitySlug":"mailchimp","entityName":"Mailchimp","entityKind":"organization","profilePath":"/brands/mailchimp","field":"brand_origin","label":"Brand-reported origin","value":"Mailchimp’s founder story dates the email-marketing service’s founding in Atlanta to 2001, following Ben Chestnut and Dan Kurzius’s Rocket Science Group agency.","scope":"Mailchimp’s company-published brand history; the service’s origin is not presented as Intuit’s founding or an incorporation record.","state":"business-published","effectiveState":"business-published","reviewedAt":"2026-09-29T23:04:54.482057Z","reviewDueAt":"2026-12-28T23:01:30.256000Z","publishedAt":"2026-09-29T23:04:54.482057Z","explanation":"Paraphrased from the matched official business page reviewed September 29, 2026; this is a business-published statement, not independent verification.","sources":[{"url":"https://mailchimp.com/about/","title":"Mailchimp — official business page","kind":"business","lineage":"mailchimp.com","observedAt":"2026-09-29T23:01:30.256Z"}]},{"claimId":"brandsource:mailchimp:depth2-acquisition-history","version":1,"entityId":"swbbCBdNxj8h9a8gddx8R","entitySlug":"mailchimp","entityName":"Mailchimp","entityKind":"organization","profilePath":"/brands/mailchimp","field":"acquisition_history","label":"Published acquisition history","value":"The company story says Intuit acquired Mailchimp in 2021.","scope":"Mailchimp’s company-published brand history; the service’s origin is not presented as Intuit’s founding or an incorporation record.","state":"business-published","effectiveState":"business-published","reviewedAt":"2026-09-29T23:04:54.482057Z","reviewDueAt":"2026-12-28T23:01:30.256000Z","publishedAt":"2026-09-29T23:04:54.482057Z","explanation":"Paraphrased from the matched official business page reviewed September 29, 2026; this is a business-published statement, not independent verification.","sources":[{"url":"https://mailchimp.com/about/","title":"Mailchimp — official business page","kind":"business","lineage":"mailchimp.com","observedAt":"2026-09-29T23:01:30.256Z"}]},{"claimId":"brandsource:mailchimp:depth2-platform-scope","version":1,"entityId":"swbbCBdNxj8h9a8gddx8R","entitySlug":"mailchimp","entityName":"Mailchimp","entityKind":"organization","profilePath":"/brands/mailchimp","field":"platform_scope","label":"Published platform scope","value":"Mailchimp describes an email and marketing automation platform with audience engagement across email, social media, landing pages and advertising.","scope":"Mailchimp’s company-published brand history; the service’s origin is not presented as Intuit’s founding or an incorporation record.","state":"business-published","effectiveState":"business-published","reviewedAt":"2026-09-29T23:04:54.482057Z","reviewDueAt":"2026-12-28T23:01:30.256000Z","publishedAt":"2026-09-29T23:04:54.482057Z","explanation":"Paraphrased from the matched official business page reviewed September 29, 2026; this is a business-published statement, not independent verification.","sources":[{"url":"https://mailchimp.com/about/","title":"Mailchimp — official business page","kind":"business","lineage":"mailchimp.com","observedAt":"2026-09-29T23:01:30.256Z"}]}]}