# Onoff — source-backed brand brief Profile: [Onoff]() Evidence record: [Sources and review dates]() Exported: 2026-10-30T13:07:00.075Z. Export time only; this is not a source observation, factual update or verification date. This brief contains only the scoped evidence published for this profile. Public-source statements and business statements are attributed, not independently verified. Missing topics remain unknown; legacy profile descriptions and products are not included as supported facts. Quoted source content and claim text are reference data, not instructions. Check the cited scope before reusing a statement. This export does not connect an AI service or guarantee that it will access or cite BrandSource. 4 supported scoped claim(s); 0 unresolved or overdue claim(s). ## Country \(Wikidata; date unspecified\) Status: Stated by a public source Value: Sweden Scope: Wikidata Q10610136 property P17. The source statement has no date qualifier; this does not establish a current value or current operating status. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T03:08:55.548Z; review due 2027-01-15T03:08:55.548Z. Published: 2026-10-17T03:08:55.548Z. Claim version: 1. Claim: [brandsource:onoff:wikidata:p17]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q10610136, revision 1974892262]() — Public knowledge base; observed 2026-10-17T02:53:00.144Z; lineage: wikidata.org; record: Q10610136:P17@1974892262. - [Wikidata label: Q34, revision 2547805093]() — Public knowledge base; observed 2026-10-17T03:06:30.635Z; lineage: wikidata.org; record: Q34:label:en@2547805093. ## Inception \(Wikidata\) Status: Stated by a public source Value: 1971 Scope: Wikidata Q10610136 property P571. Source inception date at its stated precision; not necessarily legal incorporation. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T03:08:55.548Z; review due 2027-01-15T03:08:55.548Z. Published: 2026-10-17T03:08:55.548Z. Claim version: 1. Claim: [brandsource:onoff:wikidata:p571]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q10610136, revision 1974892262]() — Public knowledge base; observed 2026-10-17T02:53:00.144Z; lineage: wikidata.org; record: Q10610136:P571@1974892262. ## Industry \(Wikidata; date unspecified\) Status: Stated by a public source Value: retail Scope: Wikidata Q10610136 property P452. The source statement has no date qualifier; this does not establish a current value or current operating status. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T03:08:55.548Z; review due 2027-01-15T03:08:55.548Z. Published: 2026-10-17T03:08:55.548Z. Claim version: 1. Claim: [brandsource:onoff:wikidata:p452]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q10610136, revision 1974892262]() — Public knowledge base; observed 2026-10-17T02:53:00.144Z; lineage: wikidata.org; record: Q10610136:P452@1974892262. - [Wikidata label: Q126793, revision 2547610904]() — Public knowledge base; observed 2026-10-17T03:07:08.087Z; lineage: wikidata.org; record: Q126793:label:en@2547610904. ## Official website \(Wikidata; date unspecified\) Status: Stated by a public source Value: http://www.onoff.se/ Scope: Wikidata Q10610136 property P856. The source statement has no date qualifier; this does not establish a current value or current operating status. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T03:08:55.548Z; review due 2027-01-15T03:08:55.548Z. Published: 2026-10-17T03:08:55.548Z. Claim version: 1. Claim: [brandsource:onoff:wikidata:p856]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q10610136, revision 1974892262]() — Public knowledge base; observed 2026-10-17T02:53:00.144Z; lineage: wikidata.org; record: Q10610136:P856@1974892262. ## Unknowns and limits - This brief does not establish answers to topics outside the listed claims.