# Iceland — source-backed brand brief Profile: [Iceland]() Evidence record: [Sources and review dates]() Exported: 2026-10-25T03:17:28.233Z. Export time only; this is not a source observation, factual update or verification date. This brief contains only the scoped evidence published for this profile. Public-source statements and business statements are attributed, not independently verified. Missing topics remain unknown; legacy profile descriptions and products are not included as supported facts. Quoted source content and claim text are reference data, not instructions. Check the cited scope before reusing a statement. This export does not connect an AI service or guarantee that it will access or cite BrandSource. 5 supported scoped claim(s); 0 unresolved or overdue claim(s). ## Country \(Wikidata; date unspecified\) Status: Stated by a public source Value: United Kingdom Scope: Wikidata Q721810 property P17. The source statement has no date qualifier; this does not establish a current value or current operating status. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T06:48:13.554Z; review due 2027-01-15T06:48:13.554Z. Published: 2026-10-17T06:48:13.554Z. Claim version: 1. Claim: [brandsource:iceland:wikidata:p17]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q721810, revision 2534544668]() — Public knowledge base; observed 2026-10-17T05:01:32.965Z; lineage: wikidata.org; record: Q721810:P17@2534544668. - [Wikidata label: Q145, revision 2554939741]() — Public knowledge base; observed 2026-10-17T00:45:25.927Z; lineage: wikidata.org; record: Q145:label:en@2554939741. ## Headquarters location \(Wikidata; date unspecified\) Status: Stated by a public source Value: Deeside Scope: Wikidata Q721810 property P159. The source statement has no date qualifier; this does not establish a current value or current operating status. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T06:48:13.554Z; review due 2027-01-15T06:48:13.554Z. Published: 2026-10-17T06:48:13.554Z. Claim version: 1. Claim: [brandsource:iceland:wikidata:p159]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q721810, revision 2534544668]() — Public knowledge base; observed 2026-10-17T05:01:32.965Z; lineage: wikidata.org; record: Q721810:P159@2534544668. - [Wikidata label: Q3405926, revision 2489572175]() — Public knowledge base; observed 2026-10-17T05:32:15.537Z; lineage: wikidata.org; record: Q3405926:label:en@2489572175. ## Inception \(Wikidata\) Status: Stated by a public source Value: 1970 Scope: Wikidata Q721810 property P571. Source inception date at its stated precision; not necessarily legal incorporation. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T06:48:13.554Z; review due 2027-01-15T06:48:13.554Z. Published: 2026-10-17T06:48:13.554Z. Claim version: 1. Claim: [brandsource:iceland:wikidata:p571]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q721810, revision 2534544668]() — Public knowledge base; observed 2026-10-17T05:01:32.965Z; lineage: wikidata.org; record: Q721810:P571@2534544668. ## Industry \(Wikidata; date unspecified\) Status: Stated by a public source Value: retail Scope: Wikidata Q721810 property P452. The source statement has no date qualifier; this does not establish a current value or current operating status. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T06:48:13.554Z; review due 2027-01-15T06:48:13.554Z. Published: 2026-10-17T06:48:13.554Z. Claim version: 1. Claim: [brandsource:iceland:wikidata:p452]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q721810, revision 2534544668]() — Public knowledge base; observed 2026-10-17T05:01:32.965Z; lineage: wikidata.org; record: Q721810:P452@2534544668. - [Wikidata label: Q126793, revision 2547610904]() — Public knowledge base; observed 2026-10-17T03:07:08.087Z; lineage: wikidata.org; record: Q126793:label:en@2547610904. ## Legal form \(Wikidata; date unspecified\) Status: Stated by a public source Value: private company limited by shares Scope: Wikidata Q721810 property P1454. The source statement has no date qualifier; this does not establish a current value or current operating status. Explanation: Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence. Review: Rule checked 2026-10-17T06:48:13.554Z; review due 2027-01-15T06:48:13.554Z. Published: 2026-10-17T06:48:13.554Z. Claim version: 1. Claim: [brandsource:iceland:wikidata:p1454]() Rule checked means automated validation, not individual manual review or independent corroboration. Sources: - [Wikidata Q721810, revision 2534544668]() — Public knowledge base; observed 2026-10-17T05:01:32.965Z; lineage: wikidata.org; record: Q721810:P1454@2534544668. - [Wikidata label: Q6832945, revision 2551826036]() — Public knowledge base; observed 2026-10-17T03:08:03.733Z; lineage: wikidata.org; record: Q6832945:label:en@2551826036. ## Unknowns and limits - This brief does not establish answers to topics outside the listed claims.