{"schemaVersion":1,"entity":{"id":"wd_Q4917070","slug":"birthdays","name":"Birthdays","canonicalUrl":"https://brandsource.ai/brands/birthdays","evidenceUrl":"https://brandsource.ai/evidence/birthdays"},"generatedAt":"2026-10-22T21:26:48.409Z","generatedAtMeaning":"Export time only; this is not a source observation, factual update or verification date.","coverage":{"kind":"scoped-evidence-only","totalClaims":4,"supportedClaims":4,"unresolvedClaims":0,"notice":"This brief contains only the scoped evidence published for this profile. Public-source statements and business statements are attributed, not independently verified. Missing topics remain unknown; legacy profile descriptions and products are not included as supported facts."},"claims":[{"claimId":"brandsource:birthdays:wikidata:p159","version":1,"entityId":"wd_Q4917070","entitySlug":"birthdays","entityName":"Birthdays","entityKind":"brand","profilePath":"/brands/birthdays","field":"wikidata.p159","label":"Headquarters location (Wikidata; date unspecified)","value":"Loughton","scope":"Wikidata Q4917070 property P159. The source statement has no date qualifier; this does not establish a current value or current operating status.","state":"source-published","effectiveState":"source-published","reviewedAt":"2026-10-17T06:48:13.554Z","reviewDueAt":"2027-01-15T06:48:13.554Z","publishedAt":"2026-10-17T06:48:13.554Z","explanation":"Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence.","reviewMethod":"rule-validated","ruleSet":"brandsource-wikidata-v1","sources":[{"url":"https://www.wikidata.org/w/index.php?title=Q4917070&oldid=2505755366","title":"Wikidata Q4917070, revision 2505755366","kind":"knowledge-base","lineage":"wikidata.org","observedAt":"2026-10-17T05:03:23.844Z","recordId":"Q4917070:P159@2505755366"},{"url":"https://www.wikidata.org/w/index.php?title=Q373971&oldid=2534232662","title":"Wikidata label: Q373971, revision 2534232662","kind":"knowledge-base","lineage":"wikidata.org","observedAt":"2026-10-17T05:31:24.434Z","recordId":"Q373971:label:en@2534232662"}]},{"claimId":"brandsource:birthdays:wikidata:p571","version":1,"entityId":"wd_Q4917070","entitySlug":"birthdays","entityName":"Birthdays","entityKind":"brand","profilePath":"/brands/birthdays","field":"wikidata.p571","label":"Inception (Wikidata)","value":"1966","scope":"Wikidata Q4917070 property P571. Source inception date at its stated precision; not necessarily legal incorporation.","state":"source-published","effectiveState":"source-published","reviewedAt":"2026-10-17T06:48:13.554Z","reviewDueAt":"2027-01-15T06:48:13.554Z","publishedAt":"2026-10-17T06:48:13.554Z","explanation":"Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence.","reviewMethod":"rule-validated","ruleSet":"brandsource-wikidata-v1","sources":[{"url":"https://www.wikidata.org/w/index.php?title=Q4917070&oldid=2505755366","title":"Wikidata Q4917070, revision 2505755366","kind":"knowledge-base","lineage":"wikidata.org","observedAt":"2026-10-17T05:03:23.844Z","recordId":"Q4917070:P571@2505755366"}]},{"claimId":"brandsource:birthdays:wikidata:p452","version":1,"entityId":"wd_Q4917070","entitySlug":"birthdays","entityName":"Birthdays","entityKind":"brand","profilePath":"/brands/birthdays","field":"wikidata.p452","label":"Industry (Wikidata; date unspecified)","value":"retail","scope":"Wikidata Q4917070 property P452. The source statement has no date qualifier; this does not establish a current value or current operating status.","state":"source-published","effectiveState":"source-published","reviewedAt":"2026-10-17T06:48:13.554Z","reviewDueAt":"2027-01-15T06:48:13.554Z","publishedAt":"2026-10-17T06:48:13.554Z","explanation":"Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence.","reviewMethod":"rule-validated","ruleSet":"brandsource-wikidata-v1","sources":[{"url":"https://www.wikidata.org/w/index.php?title=Q4917070&oldid=2505755366","title":"Wikidata Q4917070, revision 2505755366","kind":"knowledge-base","lineage":"wikidata.org","observedAt":"2026-10-17T05:03:23.844Z","recordId":"Q4917070:P452@2505755366"},{"url":"https://www.wikidata.org/w/index.php?title=Q126793&oldid=2547610904","title":"Wikidata label: Q126793, revision 2547610904","kind":"knowledge-base","lineage":"wikidata.org","observedAt":"2026-10-17T03:07:08.087Z","recordId":"Q126793:label:en@2547610904"}]},{"claimId":"brandsource:birthdays:wikidata:p856","version":1,"entityId":"wd_Q4917070","entitySlug":"birthdays","entityName":"Birthdays","entityKind":"brand","profilePath":"/brands/birthdays","field":"wikidata.p856","label":"Official website (Wikidata; date unspecified)","value":"http://www.birthdays.co.uk/","scope":"Wikidata Q4917070 property P856. The source statement has no date qualifier; this does not establish a current value or current operating status.","state":"source-published","effectiveState":"source-published","reviewedAt":"2026-10-17T06:48:13.554Z","reviewDueAt":"2027-01-15T06:48:13.554Z","publishedAt":"2026-10-17T06:48:13.554Z","explanation":"Deterministically projected from an identity-matched Wikidata record. Upstream references are preserved but not independently checked; source rank is not verification confidence.","reviewMethod":"rule-validated","ruleSet":"brandsource-wikidata-v1","sources":[{"url":"https://www.wikidata.org/w/index.php?title=Q4917070&oldid=2505755366","title":"Wikidata Q4917070, revision 2505755366","kind":"knowledge-base","lineage":"wikidata.org","observedAt":"2026-10-17T05:03:23.844Z","recordId":"Q4917070:P856@2505755366"}]}],"unknowns":["This brief does not establish answers to topics outside the listed claims."]}